Subscription Drive & Plan
(110 votes, average 2.80 out of 5)
Written by XOOM-ADMIN   
Wednesday, 12 December 2012 11:59

The plan to push WWII Online forward, to get that content we've always wanted and the "Road Plan" we issued not too long ago. To do so, we're going to need a concentrated effort, with some goals met, and a champion effort from you the fans of this awesome game.

To begin this segment, I'd like to state that the mission ahead of us IS possible, and achievable with a serious concentrated effort put forth by you the community enacted in short order. I state you the community, because every one of you have connections to 10+ gamers who may be genuinely interested in this game. By your word of mouth efforts, this will be a success.

TAKE ACTION NOW: It's important to take action now. Every hour moving forward is an opportunity to get a player into the game. Read the below example of how your efforts work and compound themselves by others following your example.

  • Player A has a social network of 10 gamers
  • Player A communicates WWII Online to these 10 gamers
  • Out of those 10, 5 show up to play.
  • Out of those 5, 1 becomes a premium subscriber, and 4 continue to play as F2P
  • Now there are 5 "Player A's", each get 5 of their friends to play, now there is a total of 5 subscribers, and 20 new F2P, for a total of 25 players

 

 

THE MISSION

The goal is to generate 4,500 new subscribers. Note that existing subscribers shifting to the "HERO" Builder plan will be counted as part of this process as well. This will be broken down into different phases to identify monumental achievements, in increments of 1,000.

PROGRESS GRAPHIC

For the first time, we will show you a progress "thermometer," which will indicate NEW subscribers, and NEW HERO BUILDERS. We will be updating this every other day. This is shown on the front page now.

GAME PLAN

  • E-mail Marketing Campaign
  • Social Media
  • Christmas Welcome Back Soldier Offer
  • Community Events Schedule
  • Flash Sales (Offers)

 

This is our plan to maximize your efforts, it must not be the only effort!

 

E-mail Marketing Campaign

We'll be sending e-mails to our lists regarding all of these items below, we'll try to condense it as much as possible and provide links within the newsletters so people can quickly navigate to where they want to go.

Social Media

Our Social Media outlets will have the "Deal of the Day" offer listed in it. So make sure you "LIKE" us on our facebook page.

Welcome Back Soldier

We'll be sending out literally thousands of e-mails for previous subscribers to return to the game for free, under a premium account, for a limited time only. There will be a window of opportunity to take advantage of this, with some great offers to get them back on board. We should expect a very busy server population during this time. This will only help the effort, it should not viewed as the thing to wait for.

  • WBS Offer Window: 12-21-12 to 1-1-13
  • WBS Length on each account reactivated: 2 weeks
  • Offers will change according to the preset Playnet places in the "Special Offers" page

Community Events Schedule

For the next coming weeks we will have preset server events, intended to create a "population surge." These will be outstanding opportunities to get new and returning players in, as it will encompass the best of what WWII Online has to offer, large scale combined operations.

  • The following Friday's (12/14, 12/21, 12/28) between 5-9PM Server Time (GMT -6)
  • Friday's will be KILL A RAT with Top 3 killers earning free game time & HC combined OPS
  • The following Sunday's (12/16, 12/23, 12/30) between 11AM-3PM Server Time (GMT -6)
  • Sunday's will be HC & Player Combined Ops -ONLY-
  • Senior HC officers have been briefed to prepare their HC teams
  • Squad Leaders: Make an extraordinary point to get your squads online and organized during these dates & times.

 

Bring the new guys to these, so they may witness the FULL SCALE of WWII Online!

 

Flash Sales (Offers)

We'll be modifying the sales & offers available for new & returning [currently inactive] subscribers during this WBS offer period.

Squad Planning

Squads should begin contacting former squad members via your mass e-mail section in your squad forums, old contact lists, phone numbers, facebook pages or direct contacts. It would also be good to assemble "Squad Nights" so you can have a show of force and generate a more exciting game night for your entire team. That will lead to higher retention and better game play for everyone.

*If a teamspeak channel is needed via our TS outlets, contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it [Teamspeak Administrator]

Teamspeak 3 Servers

  • AXIS SERVER: IP: 66.28.224.195:8768 ---- Password: 17x12
  • ALLIED SERVER: IP: 66.28.224.195:8767 ---- Password: huv36
  • Use teamspeak as a retention tool for new & returning players

MEETING THE GOALS

What happens when we "meet these goals?" 4,500 new subscribers (including HEROES) to our player base will work some tremendous wonders, and enable us to do much more.

  • Goal #1: 1,000 New / Hero Subscribers
  • Goal #2: 2,000 New / Hero Subscribers
  • Goal #3: 3,000 New / Hero Subscribers
  • Goal #4: 4,500 New / Hero Subscribers

COMPANY OBJECTIVES

  • Match or surpass subscriber goals
  • Increase production staff
  • Release 1.35 at first opportunity
  • WWII Road Map Strategy & Implementation
  • WWII vehicle inclusion opportunities
  • Develop RA investment opportunity [Different dev funding (not WWIIOL)]

In closing I'd like to re-iterate that this mission IS possible. It will require a "more than normal" aggressive posture on all parts to get this done, by not only pursuing current folks outside of the existing community, but to empress upon those who are currently in it to "up the ante," and become a HERO Builder -OR- to explain to those in green tags what they're missing out on with their limited account.

With that, we give you a big salute and a defined mission to execute. Here's what the plans are for WWII Online once the game has the appropriate increase in production staff, "ROAD MAP." We have so much more to do with WWII Online, and so much more content to offer. Let's go out there and do what's needed to get the job done, so that [these items] and more may become a reality.

The good news is, 1.35 [BETA] has a lot of great updates. Once we reach the required goals for more staff, releasing these items is the primary objective in a way that is structured and stable. In other words, because there is already dev work completed on 1.35, it will make it easier to get something sooner.

S!

Everyone loves sheep, go get'em!

Recruit da Noobz!

 

 

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Comments (10)
1 Wednesday, 12 December 2012 12:18
diamondt
Copy clear XOOM - I'm on it.
2 Wednesday, 12 December 2012 12:49
Bodaggit
I don't play this game anymore, but I subscribed last week (and will continue)as a means to support you all. Small price to pay to see that great gaming continues. Heck, maybe I'll even find some free time to use the sub! :)

Hang in there, guys!
3 Wednesday, 12 December 2012 15:22
muzzy
this is a great game but no one knows about it you have to get more exposure especially with guys in there 40 and 50 whom have had family in the real ww2
4 Thursday, 13 December 2012 06:42
Whacko
What is the time frame for this?
Administrator's reply:
Thursday, 13 December 2012 23:30
XOOM-ADMIN
Starts asap =)
5 Thursday, 13 December 2012 14:18
Dawn Palmer
I just tried to resub and it refused to accept my payment. Any help here while the 9.99 thing is in effect?
Administrator's reply:
Thursday, 13 December 2012 15:04
XOOM-ADMIN
E-mail Xoom@playnet.com
6 Sunday, 16 December 2012 02:38
Decoy77
Already signed up!! And still keeping my second account for support. Don't go anywhere pleeeasssee. Your the only game I have stayed with since 2002!!
7 Monday, 17 December 2012 11:05
tomppeli
hello there! hopefully this gets some asses to move to this game :)
im inviting more people on this google+ community for game... https://plus.google.com/u/0/communities/111596577185283830155
Administrator's reply:
Tuesday, 18 December 2012 14:18
XOOM-ADMIN
Thanks Tom appreciate it, S!
8 Monday, 17 December 2012 18:18
pittpete
"Once we reach the required goals for more staff"
Just to clarify, which goal are you talking about?
There are 4 goals listed.
Thanks
Administrator's reply:
Tuesday, 18 December 2012 14:17
XOOM-ADMIN
Pete, Tier 3 or 4 likely. Hard to say at this stage but we'll keep you guys in the loop. These are projections & objectives fyi, not definitives.
9 Wednesday, 19 December 2012 03:39
Slapnata
After reading the post, have you thought of giving a bonus to current members/players who bring a new fully paying player to the game?

A bonus for helping the subscription drive!

thoughts?
Administrator's reply:
Wednesday, 19 December 2012 23:02
XOOM-ADMIN
We used to have a referral bonus program in place, but the program was removed (unknown of reason). Not sure if we can effectively measure referrals atm. Great idea, S!
10 Wednesday, 19 December 2012 20:49
jck2
Any chance of fixing the stats page?
Administrator's reply:
Wednesday, 19 December 2012 23:03
XOOM-ADMIN
We'll provide an update as soon as we have one, thanks Jck2 S!