IN GAME ADVERTISING?
(2 votes, average 5.00 out of 5)
Written by RAFTER   
Friday, 05 February 2010 09:36
Irelandeb asked in the Barracks: "Rats, surely you could get some companies to pay you to put their historic adverts in game here? Suitable places might be inside petrol stations etc. It would look great and add to immersion."
RAFTER: We worked extensively with a start-up game ad company in 2006 and 2007 to test this technology. We were successful in testing however when it came time to find advertisers, the size of our playerbase compared to some other "mainstream" MMOs along with our own guidelines of requiring period related ads resulted in very little success in sourcing new revenue.

Incidentally, the startup ad company we were working with were bought up by Google.

As for squad recruitment, yes it's been talked about for awhile. Current functionality would result in new art only being added when we issued a client patch- since that doesnt happen for months in some cases, it would make it difficult to have any kind of regular roatation.

We could put some dev time on an ad server and having them served dynamically but right now we have higher priorities.
 

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Comments (8)
1 Friday, 05 February 2010 13:29
Silky
Can't imagine now is the best time for hunting out advertising revenue either, tbh
2 Friday, 05 February 2010 20:09
Kroni
First
3 Wednesday, 10 February 2010 11:52
zero2003
How about ad's on the "login" box? im sure you can integrate an HTML page in there that displays adds either for squads, updates, or revenue generating ads.
4 Thursday, 11 February 2010 03:12
Hotjoe
Or you can buy a property on Pennsylvania Avenue to generate revenue. But then you may have to draw a wild card and go straight to jail.
5 Saturday, 13 February 2010 02:18
Chris
I'm sorry but are we playing a WW2 game or some Second Life with WW2 skins? This has to be the most retarded suggestion ever.

Oh, well, I have Arma2 WW2 mods to come out or 1944d-day to be released if I want a realistic ww2 game.
6 Tuesday, 16 February 2010 22:23
Tzulscha
I could see historical advertising as artwork and eyecandy but nothing a-historical please.
The first time I see a NIKE billboard....

..but of course the Rats would never be so crass.




...Please?
7 Friday, 19 February 2010 20:15
wulfy
If it helps to pay thr bills, then it can only help.
8 Friday, 19 February 2010 23:22
ZBrisk
How would advertising "add to immersion"? Yeah that'd really make me feel like I'm in a WWII battle.
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